Citizen / Happy Bread

Every Citizen beer you drink saves a slice of bread from being buried in a bin, pecked at by pigeons, or worst of all, seeing out its days on the scrapheap.

Which is definitely something to smile about. Especially if you’re a slice of bread.

Citizen gives its rescued food a new lease on life, a sense of purpose, and a bright new future.

So, who better to speak to than our rescued bread itself? We created a new kind of brand ambassador: the slices of bread we were saving. Happy Bread takes a closer look at the stories of bread used to make Citizen beer.

And surprisingly, a slice of white loaf has a lot to say.