Legasea. Redatcted.

How do you create a facts and numbers based campaign when the facts and numbers are literally hidden?

Well, you use the confusion created by the QMS to highlight the corrupt system and bring some awareness that there is a solid alternative to what we’ve always done. 

The campaign uses a mixture of visually striking billboards (thanks LUMO) and street posters (cheers Shout Media) to encourage people to see more information and sign an online petition to have the QMS overturned and replaced with a fairer system, beneficial to all.