Launching the world’s first biodegradable jacket for Kathmandu.

Introducing BioDown – Kathmandu’s first biodegradable jacket. Made for out there, biodegrades in landfill. This epitome of innovation is so durable that it goes and goes and goes and goes. But if for some reason it ends up in landfill, well, then it goes away. 

Outdoor media told this two sided story with models embracing their “out there” lifestyle, directly juxtaposed with the Biodown jacket decomposing in landfill. Enjoying nature, while not harming it. 

Credits
Agency – Special
Photographer  – Pip Cowley
Production – Exit Films