The Squirrel Effect.
Squirrel.

Many New Zealanders sleep walk their way through financial decision making. Squirrel is challenging Kiwi to wake up from their money slumber and reach their financial goals faster. "Wake Up To The Squirrel Effect" is the rallying cry to push everyday Kiwi to change what they're doing with their money, to change their future. What better way to do it than with a squirrel named Bernie.